Mike Dignam is the artist of the song we have chosen to do, he is a 23 year old singer/songwriter with a husky, soulful and distinct acoustic/indie sound. Our group first came across him when we were shuffling through Indie Acoustic Artists on Spotify; I looked further into Dignam and found at aged 18 he won the 'Youth Music' National Competition, after gaining confidence he independently wrote, recorded and released his debut LP 'World of Our Own'.
He has over 11,000 followers on Twitter who are able to receive constant updates about his life and upcoming music projects. At a glance at his twitter followers, I can see that the majority of his followers are girls, more specifically teenage girls.
Mike Dignam has over 8 Thousand subscribers on his YouTube account and over 729 Thousand views and uses this social network as a platform to share his new music, inspiration and adventures with the world. The song I'll Lie Here by Mike Dignam (the song we have chosen to create a music video to) already has an Audio Video on YouTube but does not have a music video to go with it. The Audio has over 11,000 views and many comments; I look further into the comments on this video and found the majority were girls which was not a surprise as the Twitter followers showed the same statistics; although some of the comments were by fans who can relate to the song, and more recently many new potential fans have commented saying a beauty/fashion blogger (very known on YouTube and magazines) used this song on her new video. Mike Dignam personally thanked Tanya Burr on his comments, interacting with his fans. I then looked into the demographics of the video and found that his song is increasingly being watch an growing every month which is positive for his career; it also shows it got a leap in views after Tanya Burr using this song, and promoting it.
I also had a look into how viewers
had come across the video and the majority had found it from social network sites, search engines or his personal YouTube page.
His Facebook page has reached over 16,000 Likes which is one of the highest statistics that he has shown over his media platforms so much; I can also see that 2,830 People have talked about him. The majority of Likes and Comments he has received on his Facebook page are again from girls aged between approx 15 and 19. The locations of the Likes are not available to view but you can see that as he continues through his tour more comments and likes are appearing, indicating these are coming from the places he just performed, throughout the UK.
He has many social media platforms to reach out to his fan base which evidently are the ones that are most likely to use these sites. These in
clude: Merch, SoundCloud, Tumblr, and Instagram.
Mike Dignam is the artist of the song we have chosen to do, he is a 23 year old singer/songwriter with a husky, soulful and distinct acoustic/indie sound. Our group first came across him when we were shuffling through Indie Acoustic Artists on Spotify; I looked further into Dignam and found at aged 18 he won the 'Youth Music' National Competition, after gaining confidence he independently wrote, recorded and released his debut LP 'World of Our Own'.
He has over 11,000 followers on Twitter who are able to receive constant updates about his life and upcoming music projects. At a glance at his twitter followers, I can see that the majority of his followers are girls, more specifically teenage girls.
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