Ideal Audience Member

As our Audience fits into the Indie Acoustic Genre, our typical audience member will be a female aged 18, as from looking at Mike Dignam's and other Indie Artists demographics, this is the most common gender for a male Acoustic Indie Genre, which stereotypically fits into the profile. The fan would have previous knowledge of what the conventions are regarding Indie Acoustic Genre; with the emotional and personal lyrics and the solo instrument which is usually a Guitar, which is attractive to the Female if the Artist can play an instrument.  The female fan will be able to relate to the lyrics in some form; usually in a relationship situation; additionally the female will not be far off the Artists age and will be able to relate and create a connection to his music.