Narrative within the Indie Genre
In many Indie Music Videos there are a combination of performance and narrative; the narrative is mostly filmed in a contrasting and dissimilar location the where the performance footage is based; an example of this is in One Night Only's 'Say you don't want it', where the narrative is in the city and is busy, and the performance is on the roof of the building, just outside the city, where it is free and empty.
To complete and apply this Convention of narrative theory to the music videos, I have found a narrative in the Indie Genre in which I can analyse and make sure we can attract the audience in the same way.
Editing Technique- Overlay
As we have decided to create an overlay of scene's in the middle of our Music Video to show the Artist
singing alone, and the overlay of a previous time when the characters spent their time together there happy.
Olly Murs song 'Dear Darlin' is a perfect example of when this is used, as he uses an identical location but overlays him and his ex-girlfriends past times and fun they have shared in that location whilst he is singing alone of the bed about losing her. From this video you can tell that this Music Video is effective as the similar narrative and love story can be represented by this technique and help the audience understand the emotions involved in the song, which links to the Artist himself. To complete this in the most professional way possible we would have to film twice in the same location, with the camera running throughout; after we would have to edit it on final cut pro, by cutting, overlaying and tweaking the opacity of the image to make it subtle and appear a memory.
Editing Technique- Filter/ Camera use
The effect we want to portray in our music video is that of a warm and comforting video, despise the narrative behind it. The hue we want to create it that alike the colours and hues in Ben Howard's video, 'Keep Your Head Up'.
The filter of this video creates a more exciting feel to the Music Video and draws the audience in to watch for the rest of the song.
Lip- Syncing
The use of lip-syncing was important for us as the narrative will be happening around the Artist through an overlay and the 'average day' happening around him; the song in which is being used diagetically.
The Artist Daughter uses this is their song 'Still' this was influential and a linking convention to our Music video as the use of the artists image being presented on the T.V and the narrative working around it reminded me of our Artist sitting and having the narrative around him. This is effective due to the creativity but the unhappy narrative explains and shows the audience the details.
Binary Opposition Urban and Nature
The use of the Binary Opposition will be used due to the contrast we will use of the Urban and natural setting. This convention is used in Ben Howard's 'Only Love' video.
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