In order for him to look authentic our group has started to look into different clothing ideas' for our chosen Indie Artist, with this in mind, the clothes he wears are an important factor of this image. Indie/ Indie Acoustic artists wear a laid-back and effortless look which may have come from a selection of vintage shops, such as Rokit and Beyond Retro. Our group decided to look at ASOS, Urban Outfitters Renewal section and the international fashion social site, LookBook. Below is a selection of looks our group has found to express and present the style in which our Artist will be dressed.
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We have decided to stick with the colour palette as being quite earthy with clothes that represents the natural and casual of aspect of Indie, such as: navy's, dark green, grey, black and blue's.
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Due to us using the Artist, Mike Dignam, we wanted to make sure we kept his personal style as this is very important for his look, and his fans. Through the research I see that he wears a lot of denim, a short sleeved t-shirt or rolled up sleeved, buttoned up shirt. A guitar is also going to feature in the Music Video so we want the style of the outfit to match the style of the music, and acoustic feel of the Indie Genre.
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