Meeting and Early Planning of Music Video

In our most recent video out Group Brainstormed and deliberated on our Music Video; we came up with the conclusion that we need to deliver 360 Degree Branding. Thanks to technical and media convergence 'stars' and Artists need to work harder than ever to advertise their image and represent themselves.
This means being consistent across a range or all media platforms.
We started thinking about- How are we going to 'market' our Product? and What 'overall' appeals are we going to have?

We started by Brainstorming and Initially getting an idea of our music video, how our Artist wants to be seen, and what conventions will be used.

This is our Brainstorming Board-