Mumford & Sons- Album Cover

I have decided to look at the folk and indie band, Mumford & Sons Album, Sigh No More, Album art. I initially chose this as it attracted me through the use of the colours, textured back and  juxtaposition feel. Below I have additionally found the image of the Inlay inside the Album, which on my mindmap below I have not evaluated but I will do an additional section in this Blog post. Unfortunately due to the pen and paper use my mind map is not eay to view on the image, so I will do a write up of these notes also.

This is a review of the Album Cover.
+The cropped out shops either side of the shop Mumford & Sons shows their importance, and that they should be the band being listened to, this is supported by the shops either side being empty.
+ Mumford & Sons look like mannequins, like they are for sale.
+ Folk band, in an Urban setting.
+The low angle from the street, appears to be like you are walking past. - Dominanace and power, as it catches your eye.
+Bold black writing, which contrasts the white building. It appears like it is resting on the pavement; It could suggest it is the name of the shop. The title is smaller than the name, so it may be of less importance?
+ The musical instruments in the picture inhance the 'Band Feel'.
+ Clear windows/ No blinds. Shows they are open for people to listen to the music. Wheres in the other shops there is a closed door, and curtains.
+ The colourful flowers and pink windows on one side of the image - different shop and the other side featuring dark and black and white with old pain flaking off the other side inicates that Mumford & Sons are stuck in the middle, as they made their own genre (out of the ordinary folk).
+ They are wearing folky clothes, away from the pop culture. It has a vintage old feel.
+The back links to the front cover in a sense it has the window, this time the content signs such as the open window, gives you the impression to come in and listen of them letting out the music.
+ The texture of the back adds to the vintage feel further.
+The text of the song names gives the impression they are also spilling out the open window. These song Titles also have a arty/indie feel to them.
+ In the building on the right there is also an image of a goat, this links to the country origins of their music and this shows that the group's genre focuses on folk-style music.
+ The '&' shows originallity and old characters that were used.
+ The target audience of this album is vast as it is an indie band, which potentially have many fans. Although the main type of person that would be interested in this music is someone who wanted to unique and get a fresh array of music that is different to mainstream songs.
+ It may also be aimed at audienceswho like to feel the same sense of unity that is gained from, folk-style music and preferto unite with other who have the same country folk interest.This is deferred through the use of elementsthat help highlight country vibes and show a united front portrayed by the band.
+ The title of the CD- Sigh No More, correspons to the music genre being carefree and also the mood highlighted being chilled and calm as there are no pressures.
+ They are shown in a relxaing setting where they feel comfortable with the people around them showing the genre of the music to me light and emphasise community rather than negativity.
+ On the inside of the CD there is a closerpicture of the band, they are shown sitting on the windows that corresponds to the building on the front of the CD cover. However in this picture the windows are showing that the audiences having now purchased he CD are on their journey to exploring the world of the indie country folk, and also showing tat, shows the genre is finding its way to the outside world.
+ After knowing this the back page hold a slightly different meaning, as the window is open and no one is there it perhaps shows that the band have succeededin escaping into the outside world and becoming more appreciated.
+ This layout takes the audience on a narrative journey.
+ An enigma is created to their true identity which will persuede audiences to purchase th album and interact with the band on a more personal level.