Music Video Techniques... Omniscience/ God Figure Idea

An idea that our group has had for our Music Video is the effect of Omniscience or a God Like Figure; which is a Micro-Element of Music Videos and Media Studies. Omniscience means 'having total knowledge' of the situation, therefore in the scenes of a music video the omniscient narrator will know what is going on in the narrative and tell the story through the lyrics of the song.

We will use this in our Music Video by having the singer as the narrator of the narrative but the characters involved will act like he is not there. An example of a Music Video that uses this is 'Bad Day' where the singer Daniel Powter is the narrator of the love story.

One of the main features we liked about this Music Video is editing technique of the cut between the narrative and the performance in the same location. This consisted of the singer and the characters on the same train but the editing of the video made it seem as if the narrator is singing non diagetically, but from the audience's point of view they are aware that the lyrics are relating to the couple and the situation.

To address this in our music video, we will include this at the start of the song where the lyrics say 'Go to sleep my love, I'll watch over us'. This will help us introduce the idea of the narrator being separated
from the narrative of the video by showing he has the knowledge of the story through the lyrics and use of lip syncing.

Audience Survey Results

Our group conducted an online survey on survey monkey in order to gather responses from the public via the internet as it seems that Web 2.0 is widely used by all ages these days. Due to the majority of our friends also using social networking sites, we had an advantage as we can post our survey onto Facebook or 'tweet' it on Twitter, which then our friends ,as our desired average age, can hopefully respond to our questionnaire.

1. What is your age?

2. What type of music do you listen to?

3. If Indie, what is your favourite sub-genre?












4. If you don't like Indie music, why?
- Production-wise, it's too basic. I prefer my music more mechanical, and more computerised- and I prefer it not to make pretenses about being "real".
- Boring
- I find it boring.

5.How often do you listen to music?

6. How often do you attend gigs?













7. How often do you stream music online?













8. Where do you get your music from?

















From looking at the results, it is clear that the average ages of people who listen to general music is from 15-24, in which the majority of this sample enjoy listening to the Indie genre. The age range of people that generally listen to music also correlates to the demographic research, therefore meaning that this is our target audience, especially as our demographics explain for Mike and similar artists that the target range is mainly teenage girls and young adults. Considering that the majority of people that we asked download and buy their music from Itunes or CD's, we will have to make sure our digipak will be worth buying therefore providing some bonus features such as a concert live song or a music video on the album might be a good idea.

Micro-Elements of Music Videos

"I'll Lie Here"is the song we have chosen to create our Music Video for; to complete this in the best way possible, we plan to use the Micro-Elements of Music Videos at most we can. These elements will assist our video to look professional and create the full effect the artist wants to present to the audience. We have decided to include a reaction shot near the end of the video, the Point of View shots will also be important in our Genre for the audience to establish the character/singer in the narrative and explain his story and what the Artist is singing about. In Acoustic Indie, I feel that Narrative is an important convention of this Genre, this is an additional Micro Element we will use.

The Micro Elements we are looking to use are-

Mise-en-Scene
+ Props
+ Costumes
+ Setting
+ High Key and Low Key Lighting
+ Positioning of characters and objects within the frame and colour

Sound
+ Ambient Sound
+ Diagetic
+ Non Diagetic

Editing
+ Transitions
+ Cross Cuts
+ Reaction Shots
+ Shot Reverse Shot/ 180 Rule
+ Lip Syncing
+ Cutting Rate

Camera
+ Point of View Shot
+ Close Up
+ Medium Shot
+ Master Shot

Feedback from Audience

Our group decided to pitch our song to a Focus Group where in return they wrote down there thoughts, ideas and reactions to our song, which we can turn into ideas for our Music Video.

One of the main features that many of our focus group members brought up was the theme of a Love Story including: Boy and Girl, Relationship, Romance, Young Love and Break-Up. This leads us to believe that a key convention of our Music Video and Genre will be Lost Love.

Our Location will be an 'all natural' location as the majority of our Audience said that it would be best in a: field, river, beach, forest and include natural lighting and filters such as the sunrise and moonlight. An idea of rain was also brought forward to enhance the fact the song is sad but the nature element is till there.

A convention we thought up in our original planning was that of 'flashbacks' or looking back to the couples memories together, the focus group also thought this up, without the influence of us, which increases our ambition to use this element in our music video.

The Mise-En-Scene of our Video will include a scruffy casual look from the Artists and a guitar will also be present throughout to bring the music and talent of the Artist to the audience.

Audience Research- Survey

To further our understanding of the Indie Genre and the Audience it attracts, additionally the thoughts and feelings towards Indie our group has devised an Online Survey which is posted below, but will also be posted on our Individual Twitter Pages, Our Groups (B.A.A.D)'s Twitter Page and Facebook.

The questions we have used will gain the information we need to fully sell our Artist to gain all the following and Audience Mike Dignam needs, whilst presenting him in a way that reflects and music and personality.

Indie Digi Pack... Front Cover

Indie Digi Pack... Back Cover