Audience Survey Results

Our group conducted an online survey on survey monkey in order to gather responses from the public via the internet as it seems that Web 2.0 is widely used by all ages these days. Due to the majority of our friends also using social networking sites, we had an advantage as we can post our survey onto Facebook or 'tweet' it on Twitter, which then our friends ,as our desired average age, can hopefully respond to our questionnaire.

1. What is your age?

2. What type of music do you listen to?

3. If Indie, what is your favourite sub-genre?












4. If you don't like Indie music, why?
- Production-wise, it's too basic. I prefer my music more mechanical, and more computerised- and I prefer it not to make pretenses about being "real".
- Boring
- I find it boring.

5.How often do you listen to music?

6. How often do you attend gigs?













7. How often do you stream music online?













8. Where do you get your music from?

















From looking at the results, it is clear that the average ages of people who listen to general music is from 15-24, in which the majority of this sample enjoy listening to the Indie genre. The age range of people that generally listen to music also correlates to the demographic research, therefore meaning that this is our target audience, especially as our demographics explain for Mike and similar artists that the target range is mainly teenage girls and young adults. Considering that the majority of people that we asked download and buy their music from Itunes or CD's, we will have to make sure our digipak will be worth buying therefore providing some bonus features such as a concert live song or a music video on the album might be a good idea.